Usually mains powered either through a transformer type power pack or directly into the back of the body unit of the light with a continuous fashion light and a strobe that fires when the shutter is released on the camera. My own lighting set up is 2 nikon flash's that can be used on camera as well as the same way as these studio lights,benefit of the studio lights is although they are not as portable,having the illumination from the fashion lights on pre shot does help to compose your subject much better and saves the guess work when arranging the lights.
Images from Bowens other lighting systems are available..
Bowens Gemini standard studio light
As can been seen on the side of the unit, it can be easily adjusted and its clear to see what level its working at..which is nice. Can be conected either via a cable or remote to the camera to trigger the flash
Large Portraits Soft Box
I used this in one of my sessions in the studio,It really helps to bring out peoples eyes and leaves a quite distinct reflection if left in the shot. Very soft even lighting and not suitable for going for high contrast and strong shadows.
Basic large Reflector
The exact opposite of the softbox in terms of harshness,there is nothing between the strobe and the subject to break up the light so it casts a good shadow if needed. Similar in distribution though and not as directional as others below.
Little reflector,barn doors and snoot attachment
This is where your looking if you want to bring the light in a focused direction on the subject,whether its dropping off the background in darkness or highlighting just a part these will help. Like the bigger reflector shadows can be seen so a reflector board can be used for fill light,
Finally the beauty dish,which is probably my favorite from the portrait shoots that we have done for this assignment,its quite forgiving and makes any subject look good being the best of both worlds of the soft box and the reflector. Add that the nice round reflection in the eyes when caught
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