Pro Studies Report - Summary,So what is the purpose of event photography

Probably for the best if you dont talk to me at the minute - Control - One of mine

Right from the start of this I said it was going to focus on the kind of events that I shoot. Im a strong believer in only doing the kind of work you feel passionate about as you wont get connected the same way as a mere spectator.This should really be taken into consideration as the limitations to my report are that they just cover that kind of event,not weddings,not commercial and certainly not corporate.
 The more events I do and the more people I talk to to it becomes more and more apparent. The connection between the photographer and the subject matter is of paramount importance if an authentic product is to be realised.

The surveys conducted have thrown little extra light on what I already knew about house music event photography,they have merely compounded my view that it is of great importance to document these events as well as possible to help promotion.. and honestly, just for the sake of it,its totally worth it.

Promoters :-

They see the value of good photography at their events and can see the benefits of it as a promotion tool. Which when done well can spread on social media organically. This is much better for them as it seems more natural to their audience. Branding is key and if their event can be identified by more than just the DJ's,music and artwork then its all the better for them shouting about how good their night is on a landscape of general white noise. My kind of events tend to be more interested on the action on the dance floor rather than how many people they have stood outside in the ques waiting to get in. The extra care and control of images from the event photographer doesn't go unnoticed by the promoter,making events look busier,better even than they were is something they prefer focusing on.

DJ's :-

Always keen to market themselves as a brand in their own right,the DJ's have recognised their best chance of doing this is to get good images of themselves playing at the right parties. Most putting their own image before that of the brands they play(and promote) for they too see the benefits of having good images to use as promotion. Those who produce their own music tended to be more interested in press type shots as they do get quite a bit of mickey taking for doing these kind and most just do it for fun rather than as a career. The only use outside of Facebook most use their images is for online mixes,which are given away for free so wouldn't want to spend on anything extra other than good event photos.

Attendees :-

Right at the bottom of the food chain it would appear,like other kinds of photography the end users view on it ranges from the sublime to the ridiculous. They dont care much for how difficult it is or how much of the brands are represented as long as it makes them smile or feel some connection to the vibe of the night. They will unwittingly help promotion by sharing and using the images themselves if they are interesting or a little different. However they are just as likey to ignore your official photos if they have something on their phone that ticks their own boxes just as readily.